Decathlon Sports Design Rocks

Design matters.  It impacts our motivation to play, and how we play. 

Jean from the CATIA Design Studio tipped me to the below “Best of Design” video by Decathlon (merci Jean).

When you watch it, you’ll hear trendy Buddah Bar-ish music.  You may forget you’re looking at camping gear, skis and soccer equipment.  It’s highbrow art! 

If you weren’t sure if you were looking at actual products or 3D versions, that’s normal.  Lifelike 3D products are so realistic these days that they’re starring in many of the TV commercials, videos and ads that you see.  Low cost production, better special effects, same (or better) emotional reaction. 

Thank you, Decathlon designers and engineers, for these great products.  No wonder you’re racking up the awards (Observeur, International Form, Reddot . . .).

–Kate

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